Sometimes I think we promote the Gospel like advertising companies promote products. We select our target audience, do some research on what they want, and spin our narrative to match their perceived needs.
While this may be an effective marketing technique, it is entirely ineffective when it comes to the Gospel. Unlike the latest iPhone or breakfast cereal, the good news of Jesus Christ does not need to be adapted based on culture or context, for one key reason: it has the power of God within it.
I think often we forget this, as we look for fancy, eloquent words or clever coercive devices, twisting the message into the most relevantly palatable morsel we can. We forget that God, not us, defines His method of salvation. He has given and empowered ONE Gospel: That Jesus was crucified, according to the Scriptures, that he was buried, and that He was raised to life again for the forgiveness of sins.
We must be careful never to water down the truth, for it is only the true Gospel that has within it the ‘power of God unto Salvation.’
It is not the words, or the persuasiveness with which they are proclaimed, that saves people; it’s the power of God. So if you want to see results that last, preach the truth that has the power, not what elicits a feel-good or emotive response in the moment.